Our centralised SMS platform monetises and secures incoming and outgoing SMS services. These include Peer-to-Peer (P2P), Peer-to-Application (P2A), and Application-to-Peer(A2P) messaging, which remains the most reliable and ubiquitous point of reach for authenticating mobile end users. Bayobab Messaging analyses and filters unsolicited SMSs, correct onward routing, and provides proactive insights on traffic while providing a single direct connection point to all 18 MTN mobile operators and additional direct reach to other local African operators to deliver the highest quality SMS connections in the market.